Amelie's base color shadow, which looks similar and similar at first glance.
All of these are included in “Step Basic STEP BASIC,” which is the basics of makeup. The color that seems to be there. In addition to that, why did Amelie make so many shades of flesh-colored shades that would look good even if they were applied or not?
Amelie's founder, creative director, and director Kim Ji-yeon says that these base colors are by no means alike.
“Just because you have fair skin doesn’t mean that everyone has the same bright skin. There are many different types of base shadows to match. A base shadow for a lighter skin tone, a base shadow for a more yellow tone, and a shadow to use with a mottled eyelid tone. So you can choose.”
Amelie's base shadows are the perfect shade when you're thinking, 'I want to highlight my eyelids more than my skin tone'. In order to create a smoother skin color than my own skin color, I added a huge amount of invisible fine pearls. Although it is invisible to the eye, it contains high-quality fine pearls that have good adhesion, so when applied to the skin, the color does not appear and sticks to the skin.
224 Real Skin is a base shadow made for those who wear foundation No. 21, which is the most common skin tone for women in Korea. For those with light skin tone, 236 Yogurt is perfect for whiter blooms. The 218 vanilla skin was purposely made yellowish.”
Probably many people bought the base color shadow because the surface color is pretty, thinking, 'If I apply that color on my skin, it will make my skin look white'. However, after applying it for a while, it feels dull. The original characteristic of colors is that the more they are added, the darker they become and the more they overlap.
So what about light? The more the light overlaps, the brighter it gets. I wanted to make Amelie's shadows brighter as they overlapped like a mixture of light, and only the saturation became more vivid.
Cosmax researchers in charge of Amelie know exactly what direction I want, so please always develop it in the right way. So, while other brands have a vivid color at the first application and the color becomes cloudy as more is added, Amelie’s first color is light, but the more colors are added, the clearer and more vivid it becomes. All of Amelie's colors contain the concept of light and color, that the more they overlap, the clearer and more vivid they become.
Those who have used our shadows say that the texture on your fingertips is incomparable to other brands. Before adding color, Amelie's shadow is painted differently from the base stage.
It is to adjust the base so that the painting is good. So when I put it on layer by layer, it goes up with a white, clear look. Cosmax researchers said, "Amelie's shadow is difficult to copy." say it One of the difficult factors is that the color is not difficult, but it is really difficult to copy even the touch and feel of the fingertips. Since the painting was done well from the shadow base stage, just like when you paint a wall, you need to apply gesso well to get the paint color clean, so the shadow color is differentiated according to the skin color. That's Amelie's color system! Amelie Color Difference.