It has been 15 years since cushion first appeared in 2008.
Numerous cushions appear and disappear, but why are all the colors of these cushions yellow-beige?
We all have different skin tones.
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Amelie's new, and strange cushion
Birth of Bora Cushion
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The purple cushion with a purple sponge started with one word from New Melli, who uses Baked Powder 003 Milky Violet.
When the purple powder 003 Milky Violet first came out, everyone was puzzled.

“Purple powder? Wouldn’t it make your face purple?”
However, it is currently Amelie's best-selling product.

After thoroughly reading the reviews of 003 Milky Violet written by New Melli, the BM team said this.

“A cushion version of 003 Milky Violet? 'I'll do it!' I wanted to
The light purple powder is unfamiliar at first and you apply it on your face??? It can be done, but those who have used it know it very clearly.
That this purple color definitely holds up to the yellow skin. ”

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But if you think about it, there were a lot of purple products before.
It is still popular as a melted corrector or liquid makeup base.
However, it is difficult to find a cushion easily.

It was strange.
A cushion-type makeup base would be much easier to apply than a corrector, tube-type, or glass-type makeup base.
Why are purple cushions disappearing while other purple products remain?

purple cushions? It's also a bit strange. It's kind of weird.

Bora cushion made by Amelie, a brand specializing in color.
I was convinced that the purple that Amelie made for a more natural and clear complexion was different from other brands.
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Like 003 Milky Violet, with a slight cover
Bora, a complementary series cushion that can naturally 'complement' your skin tone.

Starting from one word of New Melli, this slightly purple color made with Amelie's own know-how
Each of them gently covers the different skin color of New Melli.
Yellow skin tone is pure
Dark skin tones are complemented with white and bright colors.

  • COMPANY: Ameli Global Co., LTD.
  • Inquiry: biz@ameli.co.kr
  • CALL CENTER: +82-2-566-7889
  • BUSINESS LICENSE: 487-88-01427