Unlike Amelie's other cushions,

Bora Cushion came to New Melli wearing completely new clothes.

Even in the reviews, there were many compliments about the cushion case.

So, the story of the Bora cushion case prepared

After reading this article, the purple cushion will look even prettier!

How can I show the purple formulation well!

'Let's show off the purple formula!' I thought it was the most important thing about this cushion.

So, the most important thing was to design the case to be flat and compact.

Some New Melly praised the cushion for being sensible because it could be opened and closed with a 'magnet'.

I also planned it because I wanted to make the case itself neat and tidy.

It's also more convenient than opening and closing with a single press.

Why isn't the case 'purple'?

I prepared for this 'Bora Cushion' for over a year and sampled a lot of cases. It was all because of the color of the case.

Whether the color of the case should be the same up and down or different. If you go differently, what color combination should you do?

I had a lot of trouble.

In the end, the top and bottom are equally 'white'.

The important thing for us is 'purple', but if it was a container of a different color, it seemed like it would be buried.

However, white is not just white, it is 100% pure white.

When white is mixed with yellow, it gives off a warm feeling. Like a case of baked powder.

The purple cushion is a cushion that complements yellow skin, red skin, dark skin... any skin tone when applied!

I wanted to capture that 'immaculate feeling' in the case.

To do that, it had to be unconditionally clean, white with no colors mixed.

Even a single box without 'a single drop of yellow'

The box that wraps the cushion is also made by mixing red and blue instead of just using purple.

Just as the purple formulation of our cushion was created by mixing red and blue colorants,

Without 'a single drop of yellow'.

Color is important when making a single box, but 'what kind of paper to print on' is also very important.

Dry paper, damp paper, yellowish white paper, reddish white paper...

Did you know that even if you print using the same color, depending on the paper, some are red and some are blue?

Each time, the colors are recombined and printed over and over again.

Even on the day I went to supervise the purple cushion box, the paper in the printing shop was slightly red.

The purple color we matched comes up red when printed on paper.

The package designer, BM, and even the owner of the print shop were very upset.

Not only single box, but also label sticker, leaflet, pictorial..

It was very difficult to match the color because purple has to come from different bowls.

The secret of the cushion mirror! 'Who is Ameli?'

I wanted the Bora Cushion to be different from general cushions or powder mirrors.

I wanted the New Melli people who bought the Bora Cushion to say 'Ah, Amelie is different as expected' even while taking off the mirror film.

So 'Who is Ameli?' will be printed.

If you peel off the film with this question written on it, 'myself' will be reflected in the mirror.

'Who is Ameli?' Think of it as an answer to the question of

'Bora' made by Amelie

Both the box and the design of the case are ultimately one thing we want to talk about.

The 'Bora' that Amelie makes is a little different.

Purple is actually a bit difficult. It seems a little bouncy, and it seems strict.

But it depends on how you use it.

I hope you feel that 'Bora Cushion' is easy.

Amelie is a color brand for easy makeup for anyone.