Purple started with baked powder 003 Milky Violet.

The first start of the purple cushion was Milky Violet.

The texture is the same as 008 drawing, and the color is 003 Milky Violet.

Rather, I thought it would be easy, so I made it into a cushion, and my face turned blue.

So when I put on the redness, the purple gradually disappeared...

This is the purple cushion that I met after 6 rounds of touch-up.

Amelie BM, who has been through this long and long process, will sing it for you.

Behind the scenes stories about the development of the purple cushion.

a cushion with a strange color

You're making a purple cushion?Cushion?

The researcher's reaction was when he first introduced a development paper to Cosmax researcher to make purple cushions.

It didn't take long to change from "Huh? Why? Again?" to "Let's do it!" to motivated eyes.

Researcher Kim Hye-won, who is in charge of developing Cosmax cushions, seems to have been pleased with this wild request because he has only made beige cushions every time.

The purple cushion project that started in March 2022!

The color of the purple cushion is Ameli's new color.

At first, it started with a traditional purple color.

So the purple color that you've seen a lot in "Purple Makeup Base."

But the purple color of this mebe can never be a cushion.

If you've ever used a purple mebbe before, you'll remember.

His face turned gray, and somehow he looked very sick, and his face was completely gone.

Purple Mebe.

The cushions are puffed.It's delicious when you tap it.

apply the color to the puffIt would be a disaster if I knocked it on my face.

There were various purple ingredients on the market, but they were all unsuitable.

"As expected, is purple cushion weird?"

With the researcher!We are back together to make Amelie's unique cushion purple color.

purple with no yellow in it

Amelie's purple cushion has no yellow at all.

The complementary color of yellow is purple.

They're worried about the yellowness of their faces, but why are they putting on a yellow base on top of them?

Therefore, red and blue are completely excluded from yellow.

Let's make a new purple color with just two colors.

Should I add more red?Should I add more blue?Should I turn down the red?

Thus, several versions of purple cushion samples are piled up on the desk of the person in charge.

I squeezed my head and said, "Is it weird? Purple cushion?"

purple-enhanced coverage

Amelie's bestseller, steady seller, Dohwa Cushion is loved by so many people.

I made it into a texture that looks like the beginning of a purple cushion.Moisturizing.

By the way, the purple cushion is definitely the opposite of the color of the face, so it comes out white.

The thin semi-matte formulation was the best to maximize the adhesion so that purple does not stick to the skin strangely.

(It's more matte than drawing, not really matte)

Also, the coverage is slightly increased so that it can be covered more than the drawing.The purple cushion has much better pore coverage than the skin blemish cover.

It's not toned up. It's toned up.

Amelie Complement Series Cushion, Purple.

Rather than simply raising the tone, I chose to supplement it.

It is not a complete change, but a product that complements each other's strengths and weaknesses.

The purple cushion project started in January 2022.

After a long journey until its release on January 31, 2023, I wondered, "Purple cushion, is it still strange?"

As expected, the strange purple cushion was right. :)