I know that color brands are good.
The reason why I don't make "baked powder."
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The production process of baked powder, which means "baked powder,"
It's the same as when we made our favorite bread.

Mix flour, baking powder, eggs, butter, etc. to make bread dough.
After kneading powder, oil emulsion, moisturizer, and moisture together,
Heat it up and bake it.

It's called the terracotta method.

The powder that you use a lot is...
It's usually powdery loose powder.
It's a pressed powder type.

Rather than pressed powder or loose powder,
For baked powder, the oil emulsion and powder powder adhere to each other during the firing process.
Because of that, there's less powder flying.
When applied to the skin, it doesn't cover it with powder, but it gives a strange three-dimensional effect.

Baked powder has fine particles and good skin expression.
Even though powder powder doesn't clump together if you put it on your face!

Why don't most color brands make it?

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The reason is the high defect rate.
The product is very good, but during the firing process (baking)
The defect rate is high, and the brand has to bear the cost of the defective product.
That's why you choose not to make it.

Amelie has a defect rate that occurs during the firing process because the product power comes first,
I'm willing to take it and show you a good powder.

My skin is a mess in hot weather like these days.
It's a mess with oil, sebum, foundation, and cushion.
Grilled and made, fluffy and fresh to the end, Amelie Baked Powder.
It's baked powder.
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