Amelie and AI Accompanying, Ai - HEVA
Is there anyone who remembers?
Amelie once said that developers work together.

A strange combination of beauty and AI.
The reason is, it's slowly coming out.

This is the Ai - HEVA, which was introduced on September 13.
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For those of you who are unfamiliar with AI and makeup,
I'll tell you about Amelie's AI story with the developer.
The Beginning of the Combination of Cosmetics and AI

How do you buy cosmetics?
I usually use a tester at an offline store.
I open my wallet after deciding whether it suits me or can be used well.

But Amelie has significantly fewer offline stores.
Didn't you hesitate to buy it based on the review?

Are there any tester products in the store?
Have you ever been reluctant for hygiene reasons?

To overcome these limitations,
Combine IT devices with AI/software technology
We developed a virtual makeup that can be tested virtually.
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I wasn't sure if I should buy it or not.
The colors that I wanted to try at Amelie's store.
Rolling around in my room, in my blanket, without washing up.

You can enjoy it without failure with my cell phone.
The world of nose shading that even the developer didn't know.

The colors that you can see through virtual makeup...
243 Macaron Gray, 714 Bamp Tint.

The developers' answers to this are interesting, so I'll write it down as it is.

Q. How much did you know about 243 Macaron Gray, the standard of shading?
A. I didn't know about nose shading because I don't wear makeup.
I didn't even know you were using macaron gray for nose shading.
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Ai - Before HEVA's Virtual Makeup Development
The world of coding, no nose shading that I didn't know at all.
Doesn't it sound squeaky like MBTI's 'T' and 'F' relationship?

Nevertheless, there is a reason why I introduced 243 Macaron Gray and 714 Bamp Tint first.
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243 Macaron Gray has been loved for a long time over the time when mountains change.
It's called the standard of shading in 2023, and it's a product that gives a lot of affection.

Also, the 914 vampire, which is Amelie's identity,
I think it'd be better to see 714 Bamptint in tint easily.
I really wanted to show you the first color of AI makeup.
Amelie's color that was captured in AI after trial and error.

In the case of 714 BAMP Tint, it's not just dark red.
It's a blood red color that shows the clearness.

Rather than expressing the colors expressed in the product pictorial,
With Amelie members, in various environments, on various lips,
We focused on the color process and analysis.

Not to mention the unique grayish-brown 243 macaron gray.

As a result of repeating for a long time and progressing day by day,
We were able to find the value that best represents the effectiveness of the product.

Especially for shading and lips, there are many ways to express from shape to concentration.
Depending on your skin tone, the environment you try is unpredictable.
I set it to select the application area and the degree of placing.

That's how we close the gap between virtual and real.
I tried to feel the color as close as possible.

243 Macaron Gray gives a short or long effect depending on the length of the nose.
There are three types so that you can experience how to shade your nose.

You can apply the 714 BAMP Tint all over your lips,
A lot of people put it on the inside of their lips to make it smudged.
It is developed so that two types are possible: full lips and gradation.

From women who had a hard time shading to men who wanted a clear impression,
You can easily put it on your face with a few buttons.
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A new and easy amelie to meet in the future

Amelie's Ai-HEVA Virtual Makeup
Until you can put all 232 colors on your face,
We are planning to run unlimitedly to provide the service.

It's not a filter that you only use when you take pictures.
So that you can feel the fun of your makeup by pressing down on Amelie's color and this and that.

For those who have difficulty with makeup,
In the process, I find a style that suits me.
You can share it with your friends and talk for a long time.
Please think of it as a playground.

(Whispering)
Following the personal color test and virtual makeup,
We're also developing a new service that can be used as a profile.
Please keep an eye on the Ai-HEVA, which will be upgraded in the future.
Oh, by the way! All colors of narcissistic lip tint will be added until Chuseok.
It's been a while since I met my family and friends.
243 macaron gray and tinted 7 types of virtual makeup. HEVA!
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